Close more deal with five tips from a pro. Small business sales professionals can close more deals with these strategies.
By Martin Limbeck
Running a small business does not mean you should think small. In fact, in order to grow your business, to be able to compete with your biggest competitors, you need to be able to sell the products and services that you offer – in a big way. Your business depends on those sales. So, how can you be sure you are able to not only pitch what your small business has to offer to potential customers but also to be sure that you can close the deal?
Close More Deals
You cannot be afraid to experience rejection. You must get over that fear to succeed. What good are sales techniques and methods if you don’t have the guts to apply them? Embrace a positive attitude toward selling if you want real success. Stop selling yourself short and sell yourself well.
Here are five key tips on how to close more deals:
Be ready to win
Trust yourself, believe in yourself, because in sales, everything starts with what we believe, withour drive to win. Visualize yourself shaking your client’s hand, presenting your pitch, and help you close more deals. If you can see it, you can do it.
Play where the puck is going to be
As former NHL player and head coach Wayne Gretzky said, “A good hockey player plays wherethe puck is. A great hockey player plays where the puck is going to be.” The same is true inclosing a sale. The goal here is not to cram in as many sales phrases as you can and reel them off to your client. Rather, the goal is to anticipate your client’s next move and enrich your sales arsenal so that with any client, in any situation, faced with any objection, you are prepared enough to close more deals.
Eliciting interest is half the battle to close more deals
A customer who raises an objection is in no way a customer you are about to lose. In fact, anobjection is proof of the fact that the customer is considering your offer. Capitalize on that. You will hear no, and you will hear it frequently. It’s normal. What’s important is what you do with that no.
When you hear the word ‘no,’ give some more thought to your client’s needs. Ask more questions. Listen carefully. Identify what your customer really wants. Be polite and persistent at the same time. Make adjustments. It’s hard work. Sometimes it takes four attempts. Or five. Or even six. It may take several days, weeks or months. But in the end, you would be surprised how many no’s you can turn into a yes.
Never grovel
Even when the client makes it clear that he or she is in charge, it is forbidden for successful sales professionals to grovel, kowtow, or become submissive. A top salesperson has pride and a price.
A high price-to-performance ratio means just that – not only a high price but also high performance to go with it.
Ask for the sale
Remember what you’re there for. It’s neither to just offer professional advice, nor is it to explain all technical features of your product in the very last detail. You have one goal and that’s to close the deal. Don’t miss your chance. Focus. There is no wrong time to close the deal. The right time is anytime. But your client won’t throw their money after you. You need to ask for the sale.
“No” does not mean that you should give up. On the contrary, a no means you should keep at it. In running a small business, and especially in sales, rejection comes with the territory. Be ready to handle that rejection like a pro. Stay positive. Stay focused. Keep in mind that hope is disappointment deferred.
About the Author
Martin Limbeck is an international sales authority, sought-after keynote speaker, dubbed “The Porsche of Sales” and author of NO Is Short for Next Opportunity – How Top Sales Professionals Think. He has trained and inspired sales professionals in 16 countries for more than 20 years. For more information, visit http://www.martinlimbeck.com/ and http://no-is-short-for-next-opportunity.com
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